Tools To Craft A Marketing Strategy
The following are a range of proven marketing and business strategy tools to help build insight and knowledge when looking to create a marketing strategy.
The following are a range of proven marketing and business strategy tools to help build insight and knowledge when looking to create a marketing strategy.
The traditional vision, mission and value statements hold little benefit for smaller businesses. Writing a manifesto is a simple, effective and powerful method of communicating the values and purpose of a business.
Brand Architecture can be defined as the way a business organises and brands the products and services they offer. Think of it as a family tree for your business which maps the relationship between the company and each of their brands.
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