Australian Media Notes

Here is a collection of notes and links related to media consumption within Australia. Updated now and then.

Write A Manifesto For Your Business

The traditional vision, mission and value statements hold little benefit for smaller businesses. Writing a manifesto is a simple, effective and powerful method of communicating the values and purpose of a business.

Brand Definition

So don’t try and define a brand – it will just end up hurting your head, and you will probably do a lousy job.

Brand Architecture for Small Business

Brand Architecture can be defined as the way a business organises and brands the products and services they offer. Think of it as a family tree for your business which maps the relationship between the company and each of their brands.