Australian Media Consumption Notes
How do you choose your media for marketing communications? First and foremost – don’t base it on your own opinion. Base it on your marketing objectives and think of media as nothing more than a collection of tools.
Write a Manifesto for your Business
The tradition vision/mission/value statements are difficult to write and useless once done. There is a better way.
Brand Definition
Defining what a brand is can be challenging. So stop doing it. Then it gets a little easier.
Brand Architecture for Small Business
While Brand Architecture will rarely be in the marketing spotlight it will always be one of the most critical areas of brand strategy.