Australian Media Notes
Here is a collection of notes and links related to media consumption within Australia. Updated now and then.
December 12, 2018
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Here is a collection of notes and links related to media consumption within Australia. Updated now and then.
The traditional vision, mission and value statements hold little benefit for smaller businesses. Writing a manifesto is a simple, effective and powerful method of communicating the values and purpose of a business.
So don’t try and define a brand – it will just end up hurting your head, and you will probably do a lousy job.
Brand Architecture can be defined as the way a business organises and brands the products and services they offer. Think of it as a family tree for your business which maps the relationship between the company and each of their brands.