Australian Media Consumption Notes
Understanding media consumption is critical for effective small business marketing. We help you choose Australian media for marketing communications.
Understanding media consumption is critical for effective small business marketing. We help you choose Australian media for marketing communications.
The traditional vision, mission and value statements hold little benefit for smaller businesses. Writing a manifesto is a simple, effective and powerful method of communicating the values and purpose of a business.
So don’t try and define a brand – it will just end up hurting your head, and you will probably do a lousy job.
Brand Architecture can be defined as the way a business organises and brands the products and services they offer. Think of it as a family tree for your business which maps the relationship between the company and each of their brands.