What Does A Marketing Consultant Do?

We are all familiar with the idea of consultants – an individual or group with expertise in a particular domain who are hired to provide advice or complete a particular project.

Tools To Craft A Marketing Strategy

The following are a range of proven marketing and business strategy tools to help build insight and knowledge when looking to create a marketing strategy.

Australian Media Notes

Here is a collection of notes and links related to media consumption within Australia. Updated now and then.

Write A Manifesto For Your Business

The traditional vision, mission and value statements hold little benefit for smaller businesses. Writing a manifesto is a simple, effective and powerful method of communicating the values and purpose of a business.

Brand Definition

Defining a brand is truly a challenge – with our personal experiences playing a big role in our own definition.

Brand Architecture for Small Business

Brand Architecture can be defined as the way a business organises and brands the products and services they offer. Think of it as a family tree for your business which maps the relationship between the company and each of their brands.