The way people make purchasing decisions is not linear. In particular, the middle phase of the customer journey where they undergo research and attempt to understand the options available is chaotic and imperfect.
Our online marketing service is designed to maximise your business’s opportunity at reaching the right customers with the correct information during the research phase. Some call this Digital Marketing, SEO Services, Search Engine Marketing or Social Media Marketing. We think of it as optimising the Messy Middle, and our solution covers all of the major online platforms.
Using data and customer insight, we bring a synergistic approach to online marketing that means you are not forced to choose what type of “digital marketing” you need.
Our service is the perfect starting point for small businesses looking to begin advertising, particularly if they have traditionally relied on referrals but now find this method unreliable and limiting their growth.
Despite the speed with which online platforms continue to evolve, the underlying requirements and reasons people use them have not changed that much.
For customers, the need to quickly find a solution to their problem. For businesses, the requirement is to be seen and generate a consistent number of new customers.
Yet, with the shift online, what was relatively straightforward has been made exceptionally complex. There are now so many online marketing platforms that it is impossible to be across all of them successfully. How do you choose?
Customers are now exposed to so many options that decision-making will often feel like a random lottery. Businesses face the significant challenge of being found when customers are searching.
We quickly realised that the last thing a small business wanted was to be forced to choose between what type of online marketing support they could afford.
Our service can cover Website SEO and content development, Google Ads Management, Facebook and Instagram Ads, YouTube and Google My Business.
Every business will need a different mix depending on how customers purchase from the category and the business owners technical proficiency. The focus will change over time as the business grows.
Our role starts by bringing clarity to help you understand how everything works together. We achieve this by meeting and demonstrating using examples and live data.
For a monthly fee of $250 – $500, we will craft a strategy that fits your requirements and manage it perfectly each month with no long term contracts. Our service works perfectly for businesses with a total online marketing budget of $1000 and more.
Even with small budgets, we will work hard to create a balance between short-term product activation to capture sales now and long-term brand building to help you stand out.
We promise complete transparency on what we are doing and why. There are no hidden markups, and you will own all of the accounts yourself.
Our clients enjoy meeting with us each 3 – 6 months and reviewing the past period, discussing how it has performed for the business and then having input into the plan for the next period.