Your brand is more than just a name and logo. Ensure every element of your business communicates a consistent and distinctive message about your products and services.
Use smarter planning for more effective communications in the marketplace. Draw insights from a range of strategic tools combined into easy to follow visual presentations.
Outsource your marketing. Tap into the expertise of a professional marketing consultant for only the time your business requires. Accomplish business goals and lower your overheads.
How I Can Help
My name is Michael and I can help you with the strategy and execution of a wide range of marketing and business challenges. From product development to branding to communications.
For smaller businesses who cannot afford an in-house marketer my consulting services may be exactly what you need to balance the challenge of running your business and marketing it simultaneously.
Everything I do is based on over 15 years of developing, marketing and selling consumer products across Australia within a variety of retail environments.
Creating and effectively communicating a beautiful smart brand is one of the best long-term investments businesses of all sizes can make and I look forward to helping you achieve this.
My consulting services are based on a process which can be applied to a wide range of challenges, going beyond traditional brand management and marketing planning.
It blends best practice from business, brand, marketing, and sales strategy in a synergistic way while also simplifying the final presentation to ensure it is easy to implement.
The beauty of this approach is that regardless of the business size, industry, or marketing challenge, it can be easily adapted to help.
Analyse the market environment and key consumer behaviour.
Explore business model options and their impact on future growth.
Benchmark competitors and maximise market opportunities.
Map key jobs to be performed by your customers and deliver value.
Develop a detailed map of touch points used by your customers.
Ensure your brand is distinctive, relevant and perfectly consistent.
Create a communication plan to grow your brand in the marketplace.
Maximise physical distribution and align with your communications.