The way people make purchasing decisions is not linear. In particular, the middle phase of the customer journey where they undergo research and attempt to understand the options available is chaotic and imperfect.
Our online marketing service is designed to maximise your business’s opportunity at reaching the right customers with the right information during the research phase. Some call this Digital Marketing, some call it SEO Services, or Search Engine Marketing or Social Media Management. We call it the Messy Middle, and our solution covers all of the major online platforms.
Using data and customer insight, we bring a synergistic approach to online marketing that means you are no longer forced to choose what type of “digital marketing” you need.
Our services are also designed to work perfectly with traditional media such as print, radio and TV – because in our eyes, they are all part of the same marketing toolbox.
Despite the speed with which online platforms continue to evolve, the underlying requirements and reasons people use them have not changed that much.
For customers, the need to quickly find a solution to their problem. For businesses, the need to be found and generate a consistent number of new customers.
Yet, with the shift online, what was relatively straightforward has been made exceptionally complex. There are now so many online marketing platforms that it is impossible to be across all of them successfully. How do you choose?
Customers are now exposed to so many options that decision-making will often feel like a random lottery. Businesses now face the significant challenge of being found when customers are searching.
We quickly realised that the last thing a small business wanted was to be forced to choose between what type of online marketing support they could afford.
All need help with their website SEO. Most need a level of Google Ads running, along with help managing their Google My Business and Social Media accounts.
Every business will need a different mix depending on how their customers purchase from the category and their own technical proficiency. The mix will change over time as the business grows. All expect clear reporting and accountability.
Our role starts by bringing clarity to help you understand how everything works together. This is done by meeting and demonstrating using examples and live data. Please don’t expect any ridiculous growth promises.
For a monthly fee of $250 – $500, we will craft a strategy that fits your requirements and manage it perfectly each month with no long term contracts. Our service works perfectly for businesses with a total online marketing budget of $1000 and more.
We promise complete transparency on what we are doing and why. There are no hidden markups, and you will own all of the accounts yourself. Our clients enjoy meeting with us each 3 – 4 months and reviewing the past period, discussing how it has performed for the business and then having input into the plan for the next period.
We are also more than happy to train you. This is done by setting everything up and running for several months. Then over time, you take on more responsibility when the timing is right.