Shutter Professionals is one of Adelaide’s most experienced plantation shutter installers with over two decades of experience in the industry. The business only works with premium shutter manufacturers, combining their product quality with the type of exceptional advice that only comes with time.
Shutter Professionals approached us to help fix their small business marketing. No professional graphics for the brand, an average 3-page website, and they were being charged an exorbitant fee to run poor-performing Facebook Lead Ads.
Fast forward several years, and everything looks a little different. The brand has a comprehensive Brand Toolkit based on precise positioning in the marketplace, including graphics, hero images, colours, fonts, tagline and language. The website now has over 20 pages of comprehensive information, brochure downloads and over 60 professional photos of shutters had been sourced. With a modest investment into Google Ads and Facebook, the business generates a consistent flow of leads that keeps the owner busy.
Online marketing can seem complex (because it can be), but by narrowing the focus to several core platforms which have the highest reach and focusing on how customers shop the category, much of the distractions created by having so many platforms can be minimised.
A simplified marketing approach of focusing on a website’s organic traffic, Google My Business, Google Search Ads, and Facebook Ads can allow a business to reach a high % of potential customers in a targeted manner. The management resources required are minimal, allowing most of the dollars to go into the actual media spend. The secret sauce is to manage it as one system, not a collection of individual platforms.